Cinematography and videography are as different as real fruit versus real fruit taste. Most wedding videographers who claim to be shooting cinematography are actually giving you real fruit taste rather than the real thing.  A cinematographer orchestrates light using tools such as silks, scrims, and HMIs to create dramatic impact and scenic atmosphere in the telling of a designed story. His/her footage is then post-produced to maximize the viewing experience.  For most weddings such artistry is too time-consuming and costly.    

 Our video above has kind of a film look. It was scripted it, we had a shot list, but I did not creatively orchestrate light. So truthfully it’s not cinematography. Here are some examples of films/videos where I did orchestrate light and shadow. 


I read on a competitor’s website that “A cinematic video is a style of edit that will make you feel like you’re watching a short movie.” Whaaaat? That’s about as true as Earth is a square planet! Cinematic films are recognized by 3 core elements, (1) Blueprint /story (2) image capture and (3) grading.  


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