Cinematic 

 Cinematography and videography are as different as real fruit versus real fruit taste. Most wedding videographers who claim to be shooting cinematography are actually giving you real fruit taste rather than the real thing.  A cinematographer orchestrates light using tools such as silks, scrims, reflectors, and powerful lights such as HMIs to create dramatic impact and scenic atmosphere in the telling of a designed story. His/her footage is then post-produced to maximize the viewing experience.  For most weddings such artistry is too time-consuming and too costly.    

 Our video above has a relative film look. It was scripted it, but I did not creatively orchestrate light*. So truthfully it’s not cinematography. Here are some examples of films/videos where I did orchestrate light and shadow. 

 CINEMATIC 1-VIDEO   CINEMATIC 2-VIDEO   A FEATURE FILM BY DAVID MARSH

I read on a competitor’s website that “A cinematic video is a style of edit that will make you feel like you’re watching a short movie.” Whaaaat? That’s about as true as Earth is a square planet! Cinematic films are typically recognized by having all of the following elements (great editing adds to the viewwing experience but is NOT one of the elements. (1) Blueprint (2) designed image capture (3) cinematic grading. Lastly, a video for theatrical release can also be termed “cinematic." 


*Orchestrate light = adding, cutting, difusing, bending, matching, and not positioning subject/s to best suit existing light.